Changing Industries mean Changing Names
Most people accept that change is a part of life. We all have a slightly different perspective on just what change means and those perspectives depend heavily on our own personal experiences.
Change can be scary. Change can be exciting. Change can be uncomfortable. Change can be a relief. No matter what definition applies...no one can deny the fact that change happens. No matter if we want it to or not!
And that includes large scale changes; industry changes. And even though industry changes (for most people) aren't really a "personal" experience, we still apply our personal experiences to the situation and label the changes to the industry according to past experiences. But if we pushed aside all our misconceptions and biased definitions, what exactly does it mean when an industry changes?
It actually means that consumers are looking for something that the industry knows it needs to provide; to thrive any industry has to keep its target consumers happy.
This definition of "change" directly related to large industries makes a lot of sense.
For instance, take car dealerships. Car dealerships are evolving; that's a pretty way to say that the industry is changing. This particular industry is recognizing the need to provide consumers with convenience, quality paired with variety, and a lot of extras because consumers are getting used to being given exactly what they need almost before they realize they need it!
For instance, for 31 years Honda Cars of Mesa was happy being Honda Cars of Mesa. And their customers were happy with the cars they purchased and the service they received. But recently Honda Cars of Mesa has made some big changes. First of which was to change their name to San Tan Honda Superstore of Chandler.
The new dealership is located in the San Tan portion of Loop 202 and Gilbert Road in Chandler, Arizona on 14 acres. The 14 acres are filled with cars to ensure that every consumer's needs (and wants) are met. The astounding number of service bays (44, to be exact) offer speed and efficiency on top of the quality Honda Cars of Mesa brought to their new dealership name and location. In addition to the 44 service bays, the dealership boasts a stand alone express service area to further convenience consumers. The 105,000 square foot building houses a state of the art showroom. An on-site courtesy shuttle paired with rental vehicle availability ensures that the extended hours of operation will not be in vain.
It almost leaves you breathless, doesn't it? That's change for you; if it's not scaring the daylights out of you, it's filling your eyes with tears and leaving you speechless with sheer happiness and shock at the surprise of getting exactly what you wanted before you realized you wanted it. Changing industries benefit from changing names because consumers secretly want change. Shah, don't tell anyone. Let's continue to let that one particular work associate believe that change is the single most terrifying concept on earth instead of one of basic necessities that keep industries functional and moving in the right direction.
Change can be scary. Change can be exciting. Change can be uncomfortable. Change can be a relief. No matter what definition applies...no one can deny the fact that change happens. No matter if we want it to or not!
And that includes large scale changes; industry changes. And even though industry changes (for most people) aren't really a "personal" experience, we still apply our personal experiences to the situation and label the changes to the industry according to past experiences. But if we pushed aside all our misconceptions and biased definitions, what exactly does it mean when an industry changes?
It actually means that consumers are looking for something that the industry knows it needs to provide; to thrive any industry has to keep its target consumers happy.
This definition of "change" directly related to large industries makes a lot of sense.
For instance, take car dealerships. Car dealerships are evolving; that's a pretty way to say that the industry is changing. This particular industry is recognizing the need to provide consumers with convenience, quality paired with variety, and a lot of extras because consumers are getting used to being given exactly what they need almost before they realize they need it!
For instance, for 31 years Honda Cars of Mesa was happy being Honda Cars of Mesa. And their customers were happy with the cars they purchased and the service they received. But recently Honda Cars of Mesa has made some big changes. First of which was to change their name to San Tan Honda Superstore of Chandler.
The new dealership is located in the San Tan portion of Loop 202 and Gilbert Road in Chandler, Arizona on 14 acres. The 14 acres are filled with cars to ensure that every consumer's needs (and wants) are met. The astounding number of service bays (44, to be exact) offer speed and efficiency on top of the quality Honda Cars of Mesa brought to their new dealership name and location. In addition to the 44 service bays, the dealership boasts a stand alone express service area to further convenience consumers. The 105,000 square foot building houses a state of the art showroom. An on-site courtesy shuttle paired with rental vehicle availability ensures that the extended hours of operation will not be in vain.
It almost leaves you breathless, doesn't it? That's change for you; if it's not scaring the daylights out of you, it's filling your eyes with tears and leaving you speechless with sheer happiness and shock at the surprise of getting exactly what you wanted before you realized you wanted it. Changing industries benefit from changing names because consumers secretly want change. Shah, don't tell anyone. Let's continue to let that one particular work associate believe that change is the single most terrifying concept on earth instead of one of basic necessities that keep industries functional and moving in the right direction.
About the Author:
Rebecca Worthlin has the knowledge buyers have to have to make the best Honda car deal. And all her industry "know how" points straignt to the most super Honda inventory of all: SanTan Honda Superstore of Chandler!
posted by Frank Potter at 4:04 PM
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