Car Salesman's Guide To Sales

By Mak

It used to be that car sales was a quick, surefire way to achieve the American dream. Go back 20 or 30 years and youll find that selling cars was a lot different. Kids who dropped out of high school, as long as they had some people skills, could get a start in car sales and be making over $100,000 a year in no time. A popular joke on the subject went like this: A parrot enters a bar and lands on the shoulder of a rich-looking man.

The parrot inquires, What is your IQ? 170, the guy says. The parrot says, You must be a successful lawyer?how many trials have you won? He keeps flying and spots a very wealthy-looking lady with designer clothes and jewelry. He asks her, What is your IQ? 180. She replies.

The parrot whistles and says, You must be one heck of a surgeon. How many operations have you performed? The parrot flies off and spots a man dressed in a tailored Italian suit getting out of a limo with a glamorous woman at his side and asks him, What is your IQ? Smiling, the man answers, 80. The parrot nods knowingly and asks, So how many cars have you sold? But today its not quite that way anymore. Auto salespeople generally make less than $50,000 a year.

Even honest dealers are hurting the unscrupulous salespeople by allowing customers to purchase vehicles and do everything at once from their computer and over the phone. Dealers like Used Cars in Oklahoma are making it harder for high-grossing salespeople to earn their living. The Car Salespersonas Greatest Asset It is ironic, but in this age of information where consumers have access to just about everything that the car salesperson knows, there is still one major flaw that can be exploited. There is TOO much information out there! Everything has a spin. A salesperson who really wants to make money will find those websites that help them overcome the intelligent Internet shopperas objections.

Here are some of the things that you can do: 1) If they have a trade, go to all of the trade evaluation sites and find the one that has the lowest amount. 2) If they think youare priced too high, repeat tip one, but look for the highest value instead of the lowest for the car youare selling. 3) Send emails to everyone all the time. People love receiving emails from car salesmen. After you send the emails, call them and tell them you sent an email. They love this as well.

4) If they search the cars history and dig up negative information, be ready with articles detailing the inaccuracies of vehicle history reports. 5) If the vehicle history report comes up clean but the customer doesnt believe it, assure him that Carfax guarantees accuracy. 6) If they complain that the cars Internet price is lower than the price you quoted them, blame it on hackers on the system. If they persist then its best to avoid the topic or steer them toward another car. 7) Ask someone to make a website with negative rumors about the competition, and refer customers to that site if they are thinking of visiting or already have visited the competing dealer.

8) Using a fictitious name, post bad things about your competitors to blogs and chatrooms online. If you claim that Dealer A sells lemon cars and Dealer B sells illegal drugs, people will accept it as fact. Most people believe whatever they see on the Internet. 9) Visit a free vehicle classified site and register for an account, then list fictional cars comparable to yours for a much higher price. Print out the ad to show to customers. 10) If they have any other objection having to do with the Internet that isnt covered here, telling them that a virus is responsible for any misinformation should quiet their objections.

So dishonest and shady salespeople, lift your chin up. If we work together we can overcome the power of the Internet and continue wringing profits out of misinformed consumers like we did in the old days. If youre an honest salesperson or a consumer, forget you ever read this entire article. Its only written for fun.

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