Three Focal Points To Sell Cars
Being a successful car salesman takes a lot of work and dedication. Some salespeople use the lessons they learn in dealer training courses to forward their success while others simply fall back on methods that have served them for years. The question of how you face adversity comes into play with your selling methods and if you are a natural born leader, you could find yourself going far in the automatic sales world. Regardless of what method works for you, you can be successful selling cars for a living.
Economic crisis
Right now being successful at selling cars is probably becoming a very frustrating prospect with the global economy being so bad. This is one of the tests of being a good salesperson. You need to not only sell yourself, but sell your products and with lenders being more than wary about who they are giving loans to, you as an automotive sales person are going to have to work twice as hard to find viable reasons for the lenders to give your customers their money. If you do not have any sales, they you do not get paid which means you have to have all of your automotive sales tools in your tool belt and your 'A' game on.
Focal points
There are three main focal points every car salesperson needs to concentrate on in order to be successful selling cars.
Focal point 1: Attitude plus action equals sales. If you have a great attitude about selling vehicles and you have a developed a presentation that really spotlights the customer's needs and wants, then your actions in helping them choose the right vehicle will ultimately be rewarded by a sale. Your customers will see your actions as benefitting to them and they will appreciate the time you take to really make them feel comfortable during the selling process.
Focal point 2: The customer is always number 1.
You would not be selling cars if you didn't have someone to sell it to. You have to focus on your customer and not the impending - hopefully - sale that you get from it. Even if you bend over backwards for your customers, you will lose some and this simply can't be helped as some people just are not there to buy. The ones that do buy from you, however, will appreciate the specialized attention.
Focal point 3: You environment makes a world of difference when it comes to sales. Some auto dealerships are feeling the strain of the economy and they are so discouraged that they simply stop trying. If you continue to try and make your environment a welcoming one, customers are going to come to you and not your competition because they see you as being the welcoming and caring company that you are. - 2368
Economic crisis
Right now being successful at selling cars is probably becoming a very frustrating prospect with the global economy being so bad. This is one of the tests of being a good salesperson. You need to not only sell yourself, but sell your products and with lenders being more than wary about who they are giving loans to, you as an automotive sales person are going to have to work twice as hard to find viable reasons for the lenders to give your customers their money. If you do not have any sales, they you do not get paid which means you have to have all of your automotive sales tools in your tool belt and your 'A' game on.
Focal points
There are three main focal points every car salesperson needs to concentrate on in order to be successful selling cars.
Focal point 1: Attitude plus action equals sales. If you have a great attitude about selling vehicles and you have a developed a presentation that really spotlights the customer's needs and wants, then your actions in helping them choose the right vehicle will ultimately be rewarded by a sale. Your customers will see your actions as benefitting to them and they will appreciate the time you take to really make them feel comfortable during the selling process.
Focal point 2: The customer is always number 1.
You would not be selling cars if you didn't have someone to sell it to. You have to focus on your customer and not the impending - hopefully - sale that you get from it. Even if you bend over backwards for your customers, you will lose some and this simply can't be helped as some people just are not there to buy. The ones that do buy from you, however, will appreciate the specialized attention.
Focal point 3: You environment makes a world of difference when it comes to sales. Some auto dealerships are feeling the strain of the economy and they are so discouraged that they simply stop trying. If you continue to try and make your environment a welcoming one, customers are going to come to you and not your competition because they see you as being the welcoming and caring company that you are. - 2368
About the Author:
Atten: Car salespeople. Mak has many more tips and strategies. Get his free 5 part mini e-course on automotive sales training. It's a must read car sales training course to help you sell more vehicle in the car business.
posted by Frank Potter at 2:18 AM
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