Friday, August 21, 2009

A Passion for Pink Stuff

By Ian Tyrrell

Call it a fashion statement. Call it a new outlook. Call it an obsession. There is a hot new trend in personal fashion and home decor. Pink lovers everywhere are taking decorating to the next level and surrounding themselves with the colour pink.

The story of Pink - Surprisingly, prior to World War II, the colour pink was more often associated with baby boys than girls. Red was viewed as a masculine colour, and baby boys were expected to wear the diluted colour red. Baby girls were often dressed in blue! However, things began to change starting sometime after the second World War, and pink began the rise to feminine dominance that would continue for decades.

During the booming post-war economy of the 1950s, women were finding their way back out of the factories and into the home. The stronger economy led to a rise in the sale of consumer goods and make-up. As women began to purchase pink nail polish and blushes (where pink symbolized health and vitality), pink began to become more heavily associated with women. The phrase "think pink" began to appear in sales to women after appearing as a song in the 1957 film "Funny Face," starring 1950s icon Audrey Hepburn. At the same time, the Barbie doll was introduced, and capitalized on the rising pink associations. Later, in the 1960s, pink was used as an ironic way to undercut masculinity, as in the "Pink Panther" film. Pink continued its rise as a cheeky, feminine symbol in songs like "Pink Cadillac" and "Pretty in Pink" in the 1980s. In 2000, a new singer with hot pink hair even arrived on the scene, going by the name Pink.

What Started the present Passion for Pink? - The current pink obsession was probably set in motion by the 2001 film "Legally Blond," in which Reese Witherspoon plays a law student who lives in a world of pink and even has a tiny pink-dressed dog. The comedy showed how a human "Barbie doll" could be tough and smart without losing her girlish femininity. Girls everywhere enjoyed the idea of combining intelligence with girly sexiness, and the popularity of pink products rose even further.

Pink in the Home - Those in search of a rosier world can now find a wide range of ways to decorate their homes in fashionable pink things. Pink can be the dominant colour scheme for a room, or it can be used as an accent colour to bring a little fun to the everyday. In the bedroom, pink blankets and sheets create a cosy haven, with pink fuzzy slippers waiting at the foot of the bed. In the bathroom, pink toothbrushes and shower curtains can create a sense of pampering, and pink clocks and rugs create elegant touches for the living room as well. Pink has even invaded the kitchen. Now pink kitchen accessories are available, from pink kettles and toasters to a pink microwave oven!

Pink on the Road - Pink lovers are starting to bring their passion to their travels as well. Pink car accessories are now available, ranging from car mats to key chains. A pink steering wheel cover allows drivers to make a statement. Travellers by rail or air also have a chance to accessorize: elegant pink luggage is easy to pick out from at the airport carousel.

Pink Princess - A "pink princess" is a woman who has decided to surround herself with a world of pink stuff. She has adopted the colour pink as an identity and as a personal statement. Why would someone do this? It goes back to what pink has come to symbolize: softness, flirtation, and beauty on the one hand, and elegance and high fashion on the other. The budding field of colour psychology suggests the use of pink for soothing, too: there have even been reports of criminals behaving better if their cells were painted pink!

The rise of pink may be driven by these new psychological explanations. Pink lovers are doing more than just choosing a few fashion accessories. They are hoping to "see the world through rose-colored glasses," to use the power of a positive colour to bring more happiness to their lives. - 2368

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