A Look at the Jeep's Past
The Jeep has long established itself as an icon in the motoring world. There is no other off-road vehicle as widely loved and that enjoys a great following than the Jeep. Exuding a certain charm that entices a lot of people, the Jeep also possess a rich history grounded in patriotism.
Back in'40, the US Army toyed with the concept of a service vehicle that can traverse certain terrains without losing its durability. In effort to realize such drream, the US Army tapped three motoring giants to bid for the creation of such vehicle: American Bantam Car Company, Ford Motor Company, and Willys-Overland. Willys-Overland won the bid, but the company's restricted resources was evident that the Army asked Ford Motors to build the vehicles base on the Willys-Overland design.
The finished model was coded GPW by Ford with G standing for government, P in reference to the 80 inch wheelbase, and W for the Willys-Overland car design. Hundreds of thousands of Jeeps saw action in the Second World War and some were even leased to the British and Russians under the lend-lease program. The Jeep was a multi-purpose vehicle during the war, capable of serving as a communications vehicle to a light attack vehicle when rigged with a .50 cal machine gun.
With the Allies success in the war, the Jeep became an icon of victory. Pictures of victorious Allied soldiers and leaders posing with the Jeep catapulted the vehicle's popularity after the war. War personalities like Roosevelt, Churchill, Eisenhower, and MacArthur photographed with Jeeps in the background played a big role in the Jeep's rise to fame.
By the time war ended in'45, Jeep became a household name. Using the free publicity it received during wartime, Willys-Overland began to build civilian Jeeps. General reaction from the public was very positive, which led to the Jeep becoming one of the best "selling" vehicles of all time.
The Jeep changed a little over the years. Several major and minor adjustments were made. However, the Jeep never lost its familiar look, despite advances in motoring technologies.
Today, the Jeep is one of those vehicles that enjoys a very large following of people coming from varying backgrounds. As such, it is highly unlikely that the Jeep's production specifically that of the Jeep Wrangler, will come to a complete halt. For Jeep owners and enthusiast, the reason why is that so is quite simple; "It's a Jeep thing; you wouldn't understand. - 2368
Back in'40, the US Army toyed with the concept of a service vehicle that can traverse certain terrains without losing its durability. In effort to realize such drream, the US Army tapped three motoring giants to bid for the creation of such vehicle: American Bantam Car Company, Ford Motor Company, and Willys-Overland. Willys-Overland won the bid, but the company's restricted resources was evident that the Army asked Ford Motors to build the vehicles base on the Willys-Overland design.
The finished model was coded GPW by Ford with G standing for government, P in reference to the 80 inch wheelbase, and W for the Willys-Overland car design. Hundreds of thousands of Jeeps saw action in the Second World War and some were even leased to the British and Russians under the lend-lease program. The Jeep was a multi-purpose vehicle during the war, capable of serving as a communications vehicle to a light attack vehicle when rigged with a .50 cal machine gun.
With the Allies success in the war, the Jeep became an icon of victory. Pictures of victorious Allied soldiers and leaders posing with the Jeep catapulted the vehicle's popularity after the war. War personalities like Roosevelt, Churchill, Eisenhower, and MacArthur photographed with Jeeps in the background played a big role in the Jeep's rise to fame.
By the time war ended in'45, Jeep became a household name. Using the free publicity it received during wartime, Willys-Overland began to build civilian Jeeps. General reaction from the public was very positive, which led to the Jeep becoming one of the best "selling" vehicles of all time.
The Jeep changed a little over the years. Several major and minor adjustments were made. However, the Jeep never lost its familiar look, despite advances in motoring technologies.
Today, the Jeep is one of those vehicles that enjoys a very large following of people coming from varying backgrounds. As such, it is highly unlikely that the Jeep's production specifically that of the Jeep Wrangler, will come to a complete halt. For Jeep owners and enthusiast, the reason why is that so is quite simple; "It's a Jeep thing; you wouldn't understand. - 2368
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